Advertisers had reason to be excited when Instagram announced the launch of full-screen vertical Stories ads in March. Story ads represent an alternative to News Feed ads—still effective, but have lost some of the novelty. They have also become more competitive: Instagram Stories Ads Image via Statista In September last year, Instagram had 2 million monthly active advertisers (up from 1 million in March '17, and 200,000 in February '16) only in News Feed. Story ads are not only a new placement, but an enticing one. Advertisers suddenly have access to a super-immersive format that future Instagram TV advertisers can look forward to when the platform finally monetizes: Instagram Stories Ads full screen. vertical. Immersive. 400 million Instagram accounts—businesses and everyday consumers—use Stories to keep their followers informed about their progress. Story ads provide advertisers with coveted access to that audience. The results we will get are encouraging.
They also herald an impending drop in Facebook Story ads. Today, we’re going to give you the complete information—how Instagram Stories work, how to set them up, and how to use them with your existing News Feed ads to improve your ROAS. What industry mailing list Instagram Stories ads? Instagram Stories ads exist in Instagram Stories, which sit above your News Feed. Of course, Instagram Stories themselves are also full screen and vertical — so when you watch them, all you see on a mobile device is the content itself. When a story ends - either by simply ending it or you swipe manually - the next story begins. This way, once you're in the format, it's very easy to access a continuous stream of full-screen content. Story ads exist as dividers between the stories themselves - but, like News Feed ads, it's hard to distinguish them from the rest of the natural content in the format:
Instagram Stories Ad Example In addition to the meaning of "sponsored", there is presumably an increase in production value, which looks like organic posts. You'll also notice in the image above that Story ads enable you to link within your posts—in the world of organic posts, this is a feature reserved for accounts that are verified or have over 10,000 followers. To access your post link, users simply swipe up on your CTA arrow and they'll be taken to your landing page. If that's a feature you're interested in - if you want to send leads to your product page, your blog or lead form - you've been limited to four of the six marketing goals that Story ads are available for . There are now seven goals available for Instagram Story ads (brand awareness was recently added), and you can add a CTA link to any of them: