They have a very high open and engagement rate. So why not optimize them to promote, up-sell and cross-sell? Here are 7 practical examples of transactional email marketing. For convenience, we always refer to them as transactional emails , emphasizing their logistical and bureaucratic nature . However, after the evolution of Email Marketing techniques and strategies, things have changed, and transactional emails are now far from being simple notifications of a user's action. These are now marketing tools in their own right. In this article, we want to give you some practical tips and ideas for converting transactional emails into business opportunities . What is transactional email? As the name suggests, transactional emails are linked to a transaction.
Examples are emails sent by Amazon following a purchase to confirm successful ordering , product dispatch and delivery. Transactional emails comply with each use, notifying a ticket or service purchase, the activation of a free trial, or the most classic newsletter subscription. One aspect of transactional emails has been neglected for too long: the ability to achieve significantly better results and performance than other types of emails, primarily promotional E-Commerce Photo Editing Service emails. Transactional emails have very high open rates and, therefore, higher interaction rates than promotional messages and DEM newsletters. Transactional + Promotional = The reason for this stellar performance is intuitive: transactional emails are the result of user behavior . In other words, their sending is triggered by an action by the actual or potential customer who then wishes to open , read the communication and possibly interact with us via a link and a call to action.
Brands are therefore more than likely to take advantage of this potential to relaunch the commercial relationship. It's about changing the way you look at this category of mailing. Transactional email is not the final communication in a relationship cycle ("thank you for shopping, your order is on its way"), but rather the place where such a relationship can grow and receive new impetus . . Next , let's look at some ways you can use transactional email to promote content, upsell, or cross-sell. 7 ideas for taking advantage of transactional emails 1. Thank you email When the customer/recipient has just made the purchase is one of the times when they are most receptive to our communications. The thank you email is therefore suitable for many companies to relaunch or complete the offer . Upselling techniques and strategies play the most important role in these emails. The best examples come from airlines, which are known to strive to integrate basic purchasing with complementary services and offers. Here is the welcome email from easyJet: