When it comes to positioning, you may think of the book "positioning" by the famous marketing strategist trout. When I was thinking about this problem, I also read this golden old book. After all, it is a quicker way to learn to find answers to questions. But the whole book is close to 300 pages, and a large number of cases are still a bit special email list difficult to chew through. But in another way, by analogy, it seems that we can simply recognize what positioning is and how to do brand positioning. Although the world is big, we can use the longitude and latitude to determine the location of any place on the map. There is also a map in the user's mind, and this map is the mind map.
Brand positioning is the process of finding the corresponding position in the user's mental map. In the physical world, we can determine the location through two dimensions. Similarly, in the user's mind, we can also determine the brand positioning through two dimensions. These two dimensions are: market positioning and product positioning. Market positioning special email list is also the track we often talk about. For example, everyone knows that if you want to do shared bicycles now, it is difficult to succeed in the red ocean market; and if you do all in the direction of blockchain and artificial intelligence, it will be a blue ocean. In the market, the competitive pressure is small, and the first-mover advantage can be obtained.
However, how choose this track often depends not on the market but on the needs of users. When we find the needs of users, we often determine the market positioning. For example human beings have a natural desire to learn, and in the era of fast-paced development, it is even more necessary to keep learning to adapt to this society. Different from special email list the paper media era, the way people obtain information is extremely convenient, but the network is also mixed with various noises. Makes it hard to tell which is valuable information and which is nutritious. Therefore, "get" integrates the knowledge content in the market and industry leaders, providing users with a fragmented learning method, allowing users to obtain effective knowledge in a short time.