The "December 2020 Core Update", i.e. Google's latest algorithm update, was released on December 3, just before the Christmas holidays. Here's what's changed and the impacts of this major update. The year just ended has certainly not been spared in terms of upheaval, and as if that weren't enough, Google saw another upheaval brought to an already tumultuous 2020 with the release of its "December 2020 Core Update", the latest update to its algorithm. If marketers were hoping to take time off peacefully, at least to celebrate the end of the year, this latest update has dashed that last hope as well. The first side effects were felt as of December 4: if the January 2020 update led to an average volatility of 8 points, that of December caused volatility rates that reached peaks of 9 to 9, 4 points in almost all categories. So let's see if now, more than a month later, these initially recorded changes have had any real consequences and what has actually changed with this latest update. What is Google Core Update?
The Google Core update is an update of the criteria used by Google's algorithms that occurs with a certain periodicity. There were three main updates in 2020: January, May, and December. The purpose of these updates is to optimize the crawl, indexing E-Commerce Photo Editing Service and positioning activities carried out by the search engine to offer users answers that are increasingly precise and adapted to their needs. In particular, Google's latest updates have focused on improving web page content analysis performed by Rank Brain , the algorithm's artificial intelligence. In fact, the goal is to further refine the ability of this artificial intelligence to understand the search intent of However,
Any update to the criteria on which Google's algorithms are based may impact the positioning of any website in search results, in any part of the world and in any language. When Google announces an update, it therefore means that the positioning of your website may undergo positive or negative changes, depending on your sector and the keywords that interest you. After an update, the so-called "roller coaster effect" is likely to occur, i.e. a few days of adjustments during which a web page can quickly lose and gain positions in the SERP, i.e. i.e. the list of results from the web page linked to the query. Between. To verify the real impacts of an update, it is therefore necessary to wait for these adjustments to fade before evaluating the real changes at the end of the adjustment period.