Simply put, EAT is Google's yardstick by which it analyzes the phone number list quality and trustworthiness of not only content but also its author. This assessment was implemented to prevent and mitigate the spread of misinformation, as well as malicious and inaccurate content.EAT is synonymous with expertise, authority and reliability. In fact, they are similar concepts, but they are not the same and they are evaluated separately according to each criterion .Let's dwell on them in more detail.SkillThis means that the author has a high level of knowledge, experience or skill in a particular area. This is usually measured at the phone number list content level, not a site or a company.
If we are talking about YMYL (your money or your life) topics, the expertise, qualifications and even education of the phone number list content author are important here. For example, a lawyer will be more competent in a divorce proceeding than an author who read a few articles before writing the content.If we talk about topics that do not belong to YMYL, it is necessary to demonstrate the author's daily expertise in a particular topic. Not all topics require such a need for expertise, it is enough that the author has experience in the topic related to the phone number list content.There is also information that such expertise may be sufficient for some YMYL subjects. For example, when writing an article about how a person with a disease feels.
A patient with such a disease can answer that answer more accurately than a doctor with many years of experience.What is YMYL to phone number list and what is its essence?This abbreviation YMYL stands for Your Money or Your Life . These are sites that post content that can directly and indirectly affect human life, health, happiness, security, and financial well-being. This term first appeared in 2013 as a kind of guide for evaluators. These categories of sites include:Government websites.Sites that offer legal services and share legal advice.Sites in the phone number list area of financing, as well as sites that provide services in this area.Sites related to health care, treatment of all diseases and diets.