This post was contributed by rukham khan, content email list lead for mailmunch. Landing pages are a great tool designed to guide visitors from different channels into the marketing goal-achieving process. The goal of the landing page is to turn the visitor into a lead and ultimately a customer. When properly designed, the landing page is: easy for visitors to follow efficient in delivering messages you can bring in a lot of leads if designed carelessly, the landing page becomes a graveyard for missed opportunities. Take a look at five examples of landing pages on the web. These landing pages are intended to inspire and show you how to create high conversion landing pages for your business. 1. Dataxu dataxu, a roku company, provides marketing software that helps businesses use their data to improve marketing and advertising. This is one of their landing pages:jw4o6xj68 image2020 08 19at9.18.35am what's wrong: the first thing that email list catches the eye of the visitor is the combination of purple and yellow colors, which together reassure the reader. They use simple headings that quickly tell the reader what dataxu is. Next, notice the smiley graphics that bring you calm and confidence. At this point, dataxu already conveys who they are, with an emotional message of trust and reliability through color and graphics. Then the visitor's eyes reach the copy. This copy details how dataxu can help your email list company market. By the time the reader reaches it, the placement of the copy is good, as they are already familiar with what the brand is and the tone of the brand, so they accept the message more. The landing page ends with a display of all companies using the software. This increases credibility and gives readers confidence in their products. Points that can be improved: one improvement is to add the cta to a more prominent location for easier access. In this version, the cta only pops up when you click the arrow under the "Built for you" subheading. Many visitors can miss this clue.