provides the following: Specialized knowledge. The most comprehensive audit means you are working with a senior SEO analyst with many years of experience versus a junior analyst doing a more “by-the-book” review. The lead analyst will also be notified of any algorithm changes (known or suspected) that may impact the site. Competitive research. The auditor performs a comprehensive review of not only your website, but also competing websites. This will help create a strategic roadmap on how to compete in search results based on those who are already ranking. New opportunities. The audit will include company employee list in-depth keyword analysis that will expose new opportunities for search visibility based on a company's goals. This can be combined with a new SEO-friendly site architecture that aims to improve a website's authority through its content structure. Prioritization and orientation. The auditor will not only identify the problem and describe exactly why it matters based on Google's guidelines, but also explain how to fix it. You should receive step-by-step instructions on how to implement solutions, along with a prioritized list of what to tackle first. You can expect an SEO provider of this level to spend a lot of time researching and analyzing – sometimes over 100 hours depending on the website – in order to be as thorough as necessary. At this level