Coinbase offers the perfect combination of ease of use and security. Regarding the former, Coinbase is usually the preferred option for people who want to buy Ethereum for the first time, especially since the platform was created with newbies in mind. No prior cryptocurrency trading experience is necessary to use Coinbase, and verified accounts take less than 10 minutes to open. When it comes to security, Coinbase is regulated in the US and publicly traded on the NASDAQ exchange. The platform keeps at least 98% of client funds in cold storage and all registered users are required to go through a KYC process.